The bounce rate measures the percentage of shoppers who place at least one item in a shopping cart but never complete the transaction

Indicate whether the statement is true or false

FALSE

Business

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Explain the importance of marketing research in decision making

What will be an ideal response?

Business

Michael Porter draws a firm distinction between operational effectiveness and a strategy. Briefly describe this distinction, and identify when a company can claim that it has a strategy

What will be an ideal response?

Business