Freight-absorption pricing is used for ________
A) penetrating international markets
B) generating customer buzz about new products
C) holding on to increasingly competitive markets
D) generating quick profits to offset input costs
E) maintaining quality service records
C
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Which of the following is one of the factors related to richness of communication?
A) the number of people reached B) the cost of communication C) possibility of customization D) the time required for communication
Which of the following statements about break-even analysis is most likely true?
A) It determines how customer-perceived value changes with value-added pricing. B) It is a tool used to calculate fixed costs. C) It is used to determine the maximum price that can be set on a product. D) It is a tool marketers use to examine the relationship between supply and demand. E) It fails to consider customer value and the relationship between price and demand.