The strategy behind the Wheat Thins comeback was based on targeting "snack enthusiasts."

On a job interview, Paul conveys that he graduated from college in a year he did not, hoping to convince the interviewer that he is younger than he is. Paul is choosing not to be _________________ in his communication style

a. encouraging b. authentic c. direct d. honorific

Which of the following is not recommended for dealing with an unfavorable audience?

a. ?Use plenty of evidence b. ?Use plenty of emotional appeals c. ?Stress common ground d. ?Build your credibility e. ?Adjust your purpose to a moderate goal