Why is speed to market critical to market demand?
A) It reduces overall cost of product development.
B) It allows more time for product recalls.
C) It allows the company to conduct more concept testing.
D) It produces stronger outcomes on the business analysis process.
E) It allows the company to become entrenched in the marketplace.
Answer: E
Explanation: E) One study reports that a product that is only three months late to market (three months behind the leader) loses 12 percent of its lifetime profit potential. After a six-month delay, it will lose 33 percent.
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