The best example of using owned media versus other forms in the PESO model is which one of the following?

a. Owned media offers the greatest amount of content control.
b. Owned media can spread to a widening audience.
c. Owned media allows for more content interaction.
d. Owned media can reach the largest audiences.

b. Owned media can spread to a widening audience.

Communication & Mass Media

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Matching advertisers with potential customers with relative precision is

A) behavioral targeting. B) targeted marketing. C) common sense. D) illegal on the Internet.

Communication & Mass Media

Using clear and vivid language, the sixth speaking competency, includes:

A. language that is exceptionally imaginative B. lots of jargon C. utilizing as much slang as possible D. using high level vocabulary without regard to the audience's knowledge of the topic

Communication & Mass Media