When Johnson & Johnson's ads popped up on brokers' Web sites whenever the stock market fell by 100 points or more, it was an example of an interstitial

The amount of earnest money deposit is determined by

A) real estate licensing statutes. B) agreement between the parties. C) listing broker's office policy on such matters. D) meeting the acceptable minimum of 5 percent of the purchase price.

Product placement, in which a company arranges for a brand or product to appear in an entertainment vehicle such as a television show or movie, is an example of ________

A) advertising B) sponsorship C) viral marketing D) public relations E) sales promotion