How important is advertising to the success of a magazine?
What will be an ideal response?
ANSWER:
Advertising is a crucial source of revenue for most magazines, and the competition for ads is very intense. For most consumer magazines, ads are a far more important source of revenue than subscriptions, but the magazine must reach the right audience for the advertiser. In some magazines, ad pages almost equal the number of editorial pages. Advertisers compare audiences when deciding to advertise in different magazines, online or print publications, radio, or TV.
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A librarian gives a short talk at her retirement luncheon after 50 years of service to her city. What is she presenting?
a. a commencement address b. a farewell speech c. a testimonial d. a toast
If your audience seems to be disagreeing with you, you should rely more on anecdotes and less on facts to present your case
Indicate whether the statement is true or false.