Carl is negotiating a franchise contract with Frank's Deli, a franchisor and a competitor of McDonald's. Frank's Deli is willing to give Carl 'territorial rights' to Orange County, where Frank will open his franchise. Frank's Deli, however, will not specifically state that the franchise given to Carl is exclusive. The territorial rights clause will most likely:
a.) help Carl keep additional McDonald's franchises from entering Orange County.
b.) not help Carl keep out other franchises because the territorial rights are not exclusive.
c.) not help Carl because Frank's Deli has the power to open any franchise it wishes by law regardless of any contract terms.
d.) help Carl keep additional Frank's Deli franchises from entering Orange County.
b.) not help Carl keep out other franchises because the territorial rights are not exclusive.
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A) indirect exporting B) licensing C) franchising D) direct exporting E) joint ventures
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A. forward B. spot C. future D. option