Public relations ________
A) is a form of propaganda
B) is also known as "free advertising"
C) involves two-way communication
D) All of the above.
E) None of the above.
Answer: C
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According to the text, which of the following best describes the starting premise that was
first proposed in connection with “agenda-setting” theory?
a. The media don’t tell us what to think, but they tell us what to think about. b. The media tell us what to think about, but they also can tell us what to actually think. c. Media messages in a political realm resemble a “spiral of silence.” d. The theory cannot be tested experimentally; it must be tested in the context of survey research and field research because of the nature of the cognitive and social processes that are proposed. e. The theory cannot be tested with surveys and field research; it must be tested with experiments because of the nature of the cognitive and social processes that are proposed.
Showing someone a map where your hometown is would be an example of
a. Noise. b. Receiver. c. A channel. d. Decoding. e. Semantics.