Acme Corporation surveys its consumers to determine how they view the similarities and dissimilarities among relevant product attributes for a set of competing brands. This is an example of:
a. pricing strategy research.
b. distribution strategy research.
c. positioning research.
d. market segmentation research.
e. retailing research.
Answer: c. positioning research.
You might also like to view...
Which of the following is true of including an apology in a message?
A) Apologizing is the same as admitting mistake. B) Apologizing could have significant legal consequences. C) Apologizing allows the writer to express sympathy without accepting blame. D) Apologies should always be made when expressing negative news. E) Apologies should only be used when a long-term business relationship needs to be salvaged.
Management can control the development of end-user applications in part by:
A) developing a formal development methodology. B) requiring cost justification for end-user IS projects. C) establishing standards for project requirements. D) requiring Gantt charts. E) implementing a systems development life cycle.