Company names which are brands and have meaning to customers are known as:
A) corporate parent brands.
B) corporate brands.
C) sub-brands.
D) co-brands.
B
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Plastic manufacturers inject plastic into molds to form everything from toy trucks to lawn furniture to plastic dishes. One of the problems often experienced on the assembly line is that the two halves of the mold may shift and get out of alignment. Enerpac has developed a quick-clamping mold that is guaranteed not to shift during production. This is a new innovative product. Enerpac wants to get the product in its salespeople's hands quickly. What kind of a sales forecast would you recommend Enerpac use?
A. The Delphi technique B. Jury of executive opinion C. Market test D. Sales force composite E. Statistical demand analysis
________ refers to the right of a partner to be reimbursed for expenditures incurred on behalf of the partnership
A) Indemnification B) Proliferation C) Lucubration D) Fenestration