When developing a social media strategy, what is the first issue that needs to be determined?
A) What are the goals when using social media?
B) What is the cost of developing social media sites?
C) What type of social media strategy should be in place?
D) How will employees interact with social media?
E) What social media sites should be utilized?
Answer: A
Explanation: A) Social media offers a suite of powerful tools for helping you engage new customers and maintain and strengthen your connections with old ones. But it's important to use these tools strategically. Analyze goals, audience, and social media options to develop a social media strategy.
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The market value of a company equals the number of outstanding shares multiplied by the most recent transaction price per share.
a. true b. false
Which of the following is/are true?
a. Interpreting the income statement involves studying the relations among revenues, expenses, and net income both over time and across firms. b. Comparisons are likely more valid for the same firm over time than across firms because of the difficulty in identifying truly similar firms. c. In evaluating over-time performance of a given firm, the user must understand both current economic conditions and how those conditions may have changed over the period of analysis. d. In evaluating across-firm performance, the user should control for the underlying business model by selecting peer firms that are similar, economically, to the firm being analyzed. e. All of the above are true.