Which of the following attributes is most typical of a service?

Noncomparative scaling techniques are comprised of continuous and itemized rating scales

Indicate whether the statement is true or false

Which statement is true if deciding on the number of scale categories to use in a non-comparative itemized rating scale?

A) If the respondents are interested in the scaling task and are knowledgeable about the objects, a larger number of categories may be employed. B) Space limitations may restrict the number of categories in mail questionnaires. C) If telephone interviews are involved, many categories may confuse the respondents. D) All of the statement above are true.