Which scale is a good substitute for a semantic differential scale as it is easier to construct because the researcher does not need to think of bipolar adjectives for each attribute?
A) life-style inventory
B) Stapel scale
C) minus/plus scale
D) balanced pole scale
E) positive/negative scale
B
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Computer maker Dell and Marriott hotels are both examples of which type of business-to-business customer?
A) resellers B) resuppliers C) organizations D) producers E) distributors
Sound cash management techniques would support ________
A) minimizing collection float, maximizing disbursement float, and minimizing the cash conversion cycle B) minimizing collection float, maximizing disbursement float, and minimizing the cash turnover C) maximizing collection float, minimizing disbursement float, and minimizing operating cash flow D) minimizing collection float, maximizing disbursement float, and maximizing investing cash flow