A patient of Dr. Albrecht told the dentist he needed to buy a machine that would sterilize his dental tools without using any water because water tends to cause the tools to rust or corrode over time
Dr. Albrecht, who runs a solo practice in a small town, located some articles on the chemical sterilizer and read about how the suggested machine works. After gathering more information and talking to salespeople, Dr. Albrecht placed his order for the machine. In terms of the buying center, Dr. Albrecht had the role of ________.
A) liaison
B) decider
C) agent
D) expert
E) researcher
B
Business
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Research is necessary to
A) Enhance the reliability of an opinion. B) Prove points. C) Emphasize the importance of an idea. D) All of the above. E) B and C.
Business
An express warranty
A) must be oral in nature. B) must be written in nature. C) represents a contractual agreement between the buyer and seller. D) expires after a short period of time.
Business