__________ are consumers that can be grouped together because of specific demographics or special interests such as hobbies or politics

a. Segmented audiences
b. Mass audiences
c. Wide audiences
d. General audiences

ANSWER:
a

Communication & Mass Media

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A thesis is essentially the same as a specific purpose

Indicate whether the statement is true or false.

Communication & Mass Media

Todd is hoping his parents will get him a car for his graduation. He is carefully considering

the best way in which to talk to his parents about this. He concludes that a conversation at the kitchen table, where the family usually sits to engage in conversation with little to no distractions, would be best. Which aspect of the environment is Todd trying to control? a. physical b. temporal c. relational d. cultural e. psychological

Communication & Mass Media