Internet advertising includes each of the following except:
a. paid search
b. display ads
c. superbowl ads
d. online classifieds
e. live banner ads
c
Business
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In beating ad clutter, repetition can increase brand and ad recall, except when:
A) the ads are put into different media B) competing ads are present C) a celebrity spokesperson is used D) the ad uses a fantasy executional framework
Business
A substitute product of most concern for a cable TV distributor is
A) satellite TV. B) broadcast TV. C) satellite radio. D) the Internet. E) terrestrial radio.
Business