Assume that your firm is a market leader in manufacturing detergent. How would the firm use position defense as a defensive marketing strategy to maintain its share?
What will be an ideal response?
Position defense means occupying the most desirable market space in consumers' minds, making the brand almost impregnable. Tide, as a popular laundry detergent, has become synonymous with washing machine detergent. Student answers may vary.
Business
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________ involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit
A) Advertising B) Product positioning C) Mass customization D) Marketing logistics E) Branding
Business
Salespeople have assumed an important and expanding role in differentiating products
Indicate whether the statement is true or false
Business