Name and describe the type of advertising that Proactive Solution uses to promote and sell its product

What will be an ideal response?

This is direct-response advertising, which is a type of marketing communication that combines the characteristics of advertising (attention-getting visuals, interesting copy, and relevant timing) but also includes an element that allows the reader, viewer, or listener to make a direct response to the advertiser. The contact element can be a toll-free phone number, an order coupon, a request-for-information device, a website or an email address.

Business

You might also like to view...

Many service, merchandising, and manufacturing firms use discounted cash flow methods to make capital investment decisions

Indicate whether the statement is true or false

Business

Advertising in online video games offer advertisers the luxury of using Web metrics that are not available with other forms of product placement

Indicate whether the statement is true or false

Business