The early model of mass communication suggestion that a mass communicator need only "shoot" messages at an audience and that those messages would produce preplanned and almost universal effects is known as the:

a) Theory of universal effects
b) Stimulus-response model
c) Hypodermic needle model
d) Universal and preplanned model of communication

C

Communication & Mass Media

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Lighting conditions, colors, temperature, and noise are part of which classification of nonverbal behavior?

a. spatial b. physical environment c. proxemics d. gestures

Communication & Mass Media

Cindy and Denise are talking. Cindy is taking a turn, and wants to hold onto the floor after the end of her current speaking turn. Which of the following is not likely to be a behavior she will perform if she wants to maintain her turn?

a. increase the volume of her voice b. give Denise a light touch or a pat c. continue gesturing after the end of her turn d. decrease her speaking rate

Communication & Mass Media