Discuss when a speaker would consider the primacy and recency effect.

What will be an ideal response?

- A speaker needs to determine when to present the strongest main point
- Primacy effect says to put the strongest idea first
- Recency effect says to put the strongest idea last
- A speaker needs to consider the audience's perception and know if they need to build up their trust in the speaker
- Often the strength of an idea depends not on the idea itself, but on how that idea sits with the audience
- However, if one idea seems weaker than the others, you should present it in a middle position rather than either toward the beginning or toward the end.

Communication & Mass Media

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