What is positioning? How does positioning affect all MPR efforts?
What will be an ideal response?
Positioning refers to consumers' perceptions of a product relative to its competitors. Positioning has a significant effect upon MPR and the manner MPR efforts interact with other elements of the marketing communication mix. A product's position, for example, can influence the choice of media outlets for public relations and advertising campaigns, the targeting of groups and individuals for word-of-mouth communications, the selection of celebrity endorsers for particular promotions, a campaign's communication style, and the types of promotional events surrounding the product.
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When a lender makes a loan regulated by the Real Estate Settlement Procedures Act, the loan applicant must be provided with which of the following:
A: A bill of sale; B: A good faith estimate; C: Forms for applying for the homeowner's exemption; D: An application for private mortgage insurance.
Paul is a 49-year-old American of Anglo-Saxon descent. What legislation is most likely intended to protect Paul from discrimination?
A) Executive Order 11375 B) Equal Pay Act of 1963 C) Executive Order 11246 D) Age Discrimination in Employment Act of 1967