The following statements concern campaign assessment research. Which is correct?
a) Campaign assessment research builds on political campaign strategy and media research
b) There are three kinds of assessment research
c) Pretest/posttest studies typically use personal interviews to collect data
d) Tracking studies also rely on personal or Internet surveys as their main data collection devices
c
Communication & Mass Media
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What academicians call "the consensible nature of news" can more colloquially called all of the following EXCEPT
A) getting a confirming source. B) a herd mentality. C) pack journalism. D) playing catch-up with the news.
Communication & Mass Media
Direct observation should be used for seeking information about the audience.
Answer the following statement true (T) or false (F)
Communication & Mass Media