The Nike swoosh, McDonald's golden arches, and Apple's apple are all examples of ________
A) patents
B) trademarks
C) copyrights
D) trade secrets
E) digital rights
B
Explanation: B) A trademark is any word, name, symbol, or device (or any combination of these) that is used to identify and distinguish a good.
Business
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Which of the following is NOT a coveted ability in the practice of public relations?
A) to speak off the cuff B) to plan methodically C) to think "on your feet" D) to think strategically
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Which of the following is NOT included in a social audit of a company?
A) community activities B) sustainability C) cause-related marketing D) quarterly earnings E) corporate policy
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