Describe the value chain and how it is used to assess a firm's strengths and weaknesses
What will be an ideal response?
The value chain is a breakdown of the firm into its important activities. Primary activities include manufacturing, marketing and sales, and service. Support activities include the company infrastructure, information systems, human resources, research and development, and sourcing and logistics. Each activity can be the source of an organizational strength or weakness.
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Medical cost management is designed to
A) encourage people to seek medical help when other options are no longer available B) discourage people from using health care services C) influence hospital charges and doctors' fees D) control health claims expenses
The marketing intelligence system uses corporate espionage to gather information about competitors
Indicate whether the statement is true or false