Through his research, Owen learns that the first step in developing a successful export strategy is ________
A) initiation of meetings with intermediaries
B) identification of a potential market
C) commitment of resources
D) matching of market needs to company abilities
B
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Social media allow marketers to build or tap into online communities, inviting participation from consumers and creating a long-term marketing asset in the process
Indicate whether the statement is true or false
Which of the following is a step taken by automobile companies in situations where neither centralization nor decentralization of production is feasible?
A. Outsourcing production to developing countries B. Inshoring production into the home country C. Selling product patents and technology to competitors D. Refraining from international trade E. Establishing top-to-bottom manufacturing operations