Axe is a brand of body deodorant spray. The product's manufacturer has recently introduced Axe shower gel products. Axe shower gel products are examples of the implementation of what type of strategy?
a. portfolio breadth expansion
b. product line extension
c. product portfolio width adjustment
d. repositioned marketing mix
Ans: b. product line extension
Business
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A doctor performing hip surgery on a patient illustrates how a service can be produced and consumed simultaneously. This is an example of which service characteristic?
A) tangibility B) intangibility C) perishability D) variability E) inseparability
Business
World Skies' Flight 167 takes off at 50 percent capacity. The unoccupied seats cannot be stored for later sale or use. This is an example of which service characteristic?
A) tangibility B) intangibility C) perishability D) variability E) inseparability
Business