In the context of the product characteristics that can be used to predict and explain the rate of acceptance and diffusion,__________represents the degree of difficulty involved in understanding and using a new product
Fill in the blanks with correct word.
ANSWER: complexity
Complexity is the degree of difficulty involved in understanding and using a new product. The more complex the product, the slower is its diffusion.
You might also like to view...
A construct is an unobservable or latent variable that can be defined in conceptual terms that
can be measured directly. Indicate whether the statement is true or false
Kayla buys a whole life policy when she is 40 and pays premiums on it until she is 60. She decides to retire at 60, has no dependents and no debts, and realizes she really doesn't need the death protection any longer
She is now concerned about generating a lifetime income during her retirement. What option does a whole life policy typically offer that could best help her with this financial need? A) Forfeiture of coverage provision (she can surrender the policy and take the cash) B) Paid up whole life option (use the cash value to buy a paid-up whole life with a lower face value) C) Annuity conversion option (buy an annuity from the insurer with her cash value) D) None of the above