Indicate the differences and similarities between the following terms: marketing plan, strategic marketing plan, and tactical marketing plan
What will be an ideal response?
The marketing plan is the central instrument for directing and coordinating the marketing effort. It operates at two levels: strategic and tactical. The strategic marketing plan lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities. The tactical marketing plan specifies the marketing tactics, including product features, promotion, merchandising, pricing, sales channels, and service.
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A narrow span of management is appropriate when
What will be an ideal response?
If an IS auditor observes that proper project-approval procedures do not exist, the auditor should:
A. Provide detailed procedures that the auditor recommends for implementation. B. Look for evidence of other undocumented approval procedures. C. Recognize that the lack of proper project-approval procedures is a risk indicator for insufficient project-management skills, and recommend project-management training as a compensatory control. D. Recommend to management that proper project-approval procedures be adopted and documented.