In discussing things that remain constant, the chapter refers to caring, concern and competence. Describe three ways to do this as discussed in the chapter
What will be an ideal response?
Answers should allude to the following as "constants":
• providing fair value
• satisfying customer needs and wants
• giving priority to customer share over market share
Business
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In case of monetize, harvest, and divest defensive strategies, each strategy is designed to ________
A) maximize immediate cash flow B) maximize brand equity C) increase customer loyalty D) facilitate long-run growth in market share E) diversify growth
Business
What is the difference between an M-form design and an H-form design? When would international firms use each of these?
What will be an ideal response?
Business