What is the difference between a culture and a public? Would it be appropriate to say that the United States is all one culture?
What will be an ideal response?
Cultures are larger than publics and may consist of countless different publics. While common
values or interests in a particular situation unite members of a public, a host of demographic,
psychographic, and geodeomographic traits unite members of a culture. Rather than being a cultural
melting pot, the United States is becoming more culturally diverse. Marketing expert Marlene
Rossman says that the United States, rather than a melting pot, is a mosaic.
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The most difficult persuasive task is to
A) sell people on a new product. B) raise awareness about a cause. C) turn hostile opinions into favorable ones. D) get people to sign petitions. E) reinforce existing opinions
Many public relations campaigns concentrate on identifying and reaching key opinion leaders
Indicate whether this statement is true or false.