A large, ill-defined audience is a particularly attractive commodity for an advertiser who might be selling cosmetics to young women, or expensive foreign autos to successful businesspeople, or auto parts to young men

_____ messages refer to the behavioral response that is expected from messages

Fill in the blank with the appropriate word.

Which of the following types of speeches is designed to inform the public, strengthen alliances with them, and possibly recommend policy to those outside the work environment?

a. a persuasive presentation b. an organizational report c. a public relations speech d. a news briefing