What should be your focus when editing for conciseness?
A) Building simple sentences
B) Making sure each word contributes to an effective sentence and each sentence helps build a coherent paragraph
C) Replacing paragraphs with bullets and lists
D) Ensuring consistent tone throughout
E) Checking readability
B
Explanation: B) As you rewrite, concentrate on how each word contributes to an effective sentence and on how each sentence helps build a coherent paragraph.
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Crystal decided to add bicycling accessories, such as shoes, backpacks, and cycle repair kits, to her exclusive bicycle retail shop. What is Crystal adjusting?
a. the quality modification b. the width of her product mix c. the scope of her product mix d. the depth of her product mix
An advertising objective is classified by its primary purpose, which is to inform, persuade, or ________
A) reciprocate B) compete C) remind D) explain E) suggest