Outline the steps in developing effective marketing communications
What will be an ideal response?
In preparing marketing communications, the marketer's first task is to identify the target audience and its characteristics. Next, the marketer has to determine the communication objectives and define the response sought, whether it is awareness, knowledge, liking, preference, conviction, or purchase. Then a message should be constructed with an effective content and structure. Media must be selected, both for personal and nonpersonal communication. The marketer should find highly credible sources to deliver messages. Finally, the communicator must collect feedback by watching how much of the market becomes aware, tries the product, and is satisfied in the process.
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A positioning statement generally does not concern itself with either what consumers think about a product or how consumers will learn about the product
Indicate whether the statement is true or false
A growth strategy is a corporate strategy that focuses on increasing market share
Indicate whether the statement is true or false.