________ is used as "an umbrella term for all careful, systematic, and self-conscious discussion and analysis of communication phenomena."

Before finishing preparation for a persuasive speech, you should analyze the audience and

know ________. A) how they feel about a topic B) what psychological appeals will move them C) what their emotional needs are D) all the above

When an outline has ten sub-points under one main point, but only two sub-points under a second main

point, the speaker should realize that the speech may be uneven in its distribution of content. This function of outlining is also known as ________. A) testing the scope of content B) serving as delivery notes. C) checking balance of speech. D) testing the relevance of supporting ideas