In order to best understand an audience, it is a good idea to know their level of interest in your topic

Broadcast news style is largely determined by which two factors?

a) That the written words will be read aloud by an anchor and heard by the audience. b) That the audience will never see the script, but may read a transcript. c) That the audience lacks the will and the understanding for overly complex stories. d) That print is outmoded and broadcast is current.

In order to persuade college basketball fans to not riot after NCAA championships, the university administration might tell them that if they do not riot, they can maintain their privilege of going to games. According to Rank, what stimulating tactic is this?

a. avoid a bad b. get rid of a bad c. get a good d. keep a good