Diffusers are people with low brand loyalty who may be willing to try a new product

Which of the following strategies for new-product development incorporates the buyers' preferences in the final design of the product?

A) customer-driven engineering B) market leadership C) cost leadership D) incremental innovation E) disruptive technology

The selling of both major appliances and extended warranties for them by an appliance dealer illustrates _____

a. trading up b. selling complementary goods c. scrambled merchandising d. selling substitute goods