Channel systems cannot be as easily changed as a marketing strategy

Who would NOT have an insurable interest for a life insurance policy?

A) The employer of a key employee insured B) The daughter of the insured C) The spouse of the insured D) The closest friend of the insured"

In conjoint analysis, the importance of an attribute, Ii, is defined in terms of the range of the part-worths, ?ij, across the levels of that attribute Ii = {max(?ij) - min(?ij)}, for each i

Indicate whether the statement is true or false