Discuss why it is difficult to measure prejudice today by directly asking individuals if they are prejudiced, and distinguish between explicit and implicit prejudice

Then, discuss five clever ways psychologists have for measuring implicit forms of prejudice.
What will be an ideal response?

Answer: A good answer will include the following key points.
? Most people will not openly admit that they hold any prejudices, which would illustrate a conscious, explicit prejudice.
? Implicit prejudice is defined as an unconscious, negative emotional feeling toward a particular group that is manifested in one's thoughts and actions in subtle ways.
? Possible ways to measure implicit prejudice:
? Social distance: How reluctant is a person to get close to another group?
? Measures of unequal treatment: Signs of discrimination in the ways certain groups are treated.
? What people do when they are stressed or angry: Prejudice may appear when people are angry, frustrated, or otherwise not in a normal state.
? Brain activity in regions associated with disgust, anger, and anxiety: fMRIs may reveal activity associated with prejudice.
? The Implicit Association Test (IAT): A controversial measure of prejudice that is based on the reaction time of participants to various pairings of words and faces.