Is there a risk in a traditional company such as General Motors adopting cutting-edge communication tactics such as podcasting?
What will be an ideal response?
If executed correctly, the benefits appear to outweigh the risks. Anytime you can
use a new channel of communication to reach a targeted public – especially one
with the demographics and psychographics of podcast consumers – it is a good
thing. The quote in the case study about the time "when ol' Dad put on the
gangsta wear and hoodie, and tried to bust a rhyme" is very telling. As is the
case with any public relations tactic, podcasting can be counter-productive if it
isn't executed correctly. In GM's case, the company learned from its initial
experience and improved the quality of its podcasts.
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P.T. Barnum was the first major industrialist to use public relations concepts
Indicate whether this statement is true or false.
Cara listens to her teammate until he refers to women as "girls." She stops listening, leans forward impatiently, and finally breaks in to say, "You should¬n't call women girls. If you weren't such a male chauvinist pig, you'd know..." Cara is:
A. Listening and questioning dialogically B. Providing empathic feedback C. Reacting to a loaded word D. All of the above E. None of the above