Age, ethnicity, place of residence, and social class are all examples of ________

The most significant impact of satisfying and retaining customers is ________

A) that a business can redirect marketing efforts to better serve dissatisfied customers B) that a business can redirect marketing efforts to attaining new customers C) that a desired increase in the level of profitability requires an increase in sales volume of only half as much D) that a business can eliminate the need for advertising E) that it can result in tremendous financial leverage

Comparative advertising is not acceptable in Japan, and is illegal in India and Brazil

Indicate whether the statement is true or false