Grapevine Corporation plans to grow by offering a cellular phone model, the QWERTY Touch Screen, which is superior and unique from the competition

Grapevine believes that putting additional resources into R&D and staying ahead of the competition with technological innovations are critical to implementing its strategy.
Required:
a. Is Grapevine's strategy one of product innovation and leadership, lowest total cost, or complete customer solutions? Briefly explain.

Identify at least one key element that you would expect to see included in the Balanced Scorecard:

b. for the financial perspective;
c. for the customer perspective;
d. for the process perspective; and
e. for the learning and growth perspective.

a. Grapevine's strategy is one of product innovation and leadership because the company plans to offer a product that is superior and unique from the competition.

The company's Balanced Scorecard should describe the product innovation and leadership strategy. Key elements should include:

b. operating income growth from charging higher prices for QWERTY Touch Screen for the financial perspective;
c. market share in the cellular phone market, customer satisfaction, and number of new customers for the customer perspective;
d. manufacturing quality, new product features added, and order delivery time for the process perspective; and
e. improvements in manufacturing technologies, employee education and skill levels, and employee satisfaction for the learning and growth perspective.