Which era is widely regarded as the age of hype?

He not only introduced new headline techniques but initiated reporting on the private lives of celebrities”:

a) Joseph Pulitzer; b) William Randolph Hearst; c) Henry Raymond; d) Adolph Ochs; e) James Gordon Bennett

Local radio audience ratings come primarily from

a. RADAR b. Nielsen c. Arbitron d. Audience Research and Development e. Strategic Research, Inc.