Kinger Burgers came out with a new hamburger and, before including it into its main menu, released it in two different cities with two different prices
The marketers at Kinger Burgers then analyzed the different levels of purchase made at these two different places, planning to use the information to help them set a nationwide price for the new offering. This is an example of ________.
A) ethnographic research
B) descriptive research
C) DIY research
D) experimental research
E) survey research
D
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Before Sandra opened her florist shop she read all she could about the floral industry
She also consulted several published research reports to understand growth patterns in the local area with particular interest in the location of florists throughout the city. This ________ helped her to decide on the location of her store. A) primary data B) secondary data C) primitive data D) tertiary information E) licensed information
Demographic developments are often unpredictable
Indicate whether the statement is true or false