Focus groups represent 85% to 90% of the total money spent on qualitative research

Explain why Wal-Mart's prescription medication promotion is an example of the intersection between MPR and sales promotion

What will be an ideal response?

Strategic planners must answer the question of "How can we make our products superior to our competitors?" when they are ________

A) implementing strategy B) assessing the external environment C) assessing competitive advantage D) communicating the strategy to stockholders