Goodwill messages should be selfless, specific, sincere, spontaneous, and ________

The Book Value of a company equals:

a) the value of its assets less its cash b) the value of its assets according to their purchase price c) the market value of a share of its stock multiplied by the number of shares d) the amount of equity invested by the original owners plus subsequent net share purchases by the original and new owners plus cumulative sum of net retained earnings e) b & d

The Johnson family is very conservative financially. They have a retirement plan where John works and share a joint checking account at their bank. They keep a lot of money in their checking account to cover short-term needs and emergencies. Both of them want to step up to a higher interest rate than a checking or savings account pays, and at the same time stay with their bank. Which of the following is not an advantage of a CD as a cash management alternative for John and Maile?

A) High interest rate B) Fixed rate of interest C) It is insured. D) Pays money market interest rates E) Lends itself well to automated payroll deduction plan