What is the difference between nominal and ordinal data? Give examples
What will be an ideal response?
Nominal data is collected to verify that the sample closely resembles the target
audience such as sex and geographic location. It usually places people into categories. Interval
data examines the extent to which a participant agrees with a statement or how often something
is done such as how many people hold a particular attitude or have engaged in a set of behaviors.
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1) Kalya perceives Sachit as powerful because he knows how to prepare income tax forms. 2) Andy perceives Siobhan as powerful because she is the CEO of a company. 3) Rebecca perceives Angel as powerful because Angel can help her get a promotion at work. 4) Yebin perceives Amanda as powerful because she is the class bully. 5) Perfecto perceives his big brother Larmar as powerful because he wants to be just like him when he gets older. A) legitimate power B) referent power C) reward power D) coercive power E) expert power
Describe a key difference between an organization’s mission and its communications goals.
What will be an ideal response?