Which of the following statements is true about viral marketing?
A) It uses the network effect to increase brand awareness.
B) It uses everyday people as a cheap labor force.
C) It is the dissemination of information to a narrow audience.
D) It enables people to work on a variety of Internet related projects in more flexible ways.
E) It is used to market a product without the audience realizing it.
A
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A series of creative improvements in the sales process that enhance the customer experience is known as:
A) relationship modeling B) customer-oriented sales C) value-added selling D) transactional selling E) managing relationships
Which behavior is least likely to be exhibited by a highly-rated manager with a high need for power working in a hierarchical organization with clear lines of authority?
A) They are able to delegate easily B) They network to gain favor with subordinates and colleagues C) They place priority on organizational goals instead of their individual agendas D) They make fair but sometimes unpopular decisions