Explain the VALS framework
What will be an ideal response?
The Strategic Business Insights' VALS (values, attitudes, and lifestyles) framework is an example of a commercially
available psychographic segmentation tool. The VALS framework segments U.S. adult consumers into one of eight
segments (called "mindsets") based on their responses to the VALS questionnaire. The framework segments
consumers in two dimensions: their degree of resources and innovation (the vertical dimension) and their primary
motivations (the horizontal dimension). The combination of resources and motivations predicts how a consumer
will behave in the marketplace. For example, VALS defines Innovators as "successful, sophisticated, take-charge
people with high self-esteem."
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Southern Communications will issue 30-year, semiannual bonds with an 8.0% coupon rate and a $1,000 par value. Bonds of similar risk and maturity are currently selling to yield 7.0% in the market place
What is the market price of one of the firm's new bonds? Use a financial calculator to determine your answer. A) $1,000.00 B) $1,124.72 C) $886.88 D) $1,124.09
Which of the following is not true of retirement plans for the self-employed?
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