Impression management includes justifications, which use logic designed to reduce the degree of negativity associated with the predicament

The ultimate success of sales meetings depends on the planning and execution of activities such as

a. arranging for audiovisual support. b. communicating with all parties before the meeting. c. checking site arrangements. d. preparing materials for the meeting. e. all answers listed are correct.

According to the example given in your text, Thomas Greenbaum, president of a market research company focusing on qualitative research, notes a disturbing trend in recent years in the focus group service sector

Some moderators of focus groups misrepresent their work to clients because their reports are actually written by ghostwriters who did not participate in the focus group sessions. Why does Greenbaum think using ghost writers is such a large problem?